Golf fans in Canada can stream thirty PGA Tour events this year thanks to a new deal between the PGA and streaming service DAZN.
The deal announced today comes just in time for Tiger Woods’ latest comeback attempt at tomorrow’s Farmers Insurance Open.
DAZN, pronounced “da zone”, is a sports-only streaming service that’s available in Canada, Japan and Germany.
DAZN quickly earned a name for itself in Canada when it inked a deal to broadcast NFL football. In addition, DAZN broadcasts soccer matches from various leagues around the world.
DAZN managing director Alex Rice elaborated on the streaming service’s expansion plans:
“We made a commitment to keep adding more sports in the Canadian market and we are proud to be delivering on that promise today with some top-notch PGA TOUR golf action.”
DAZN’s new deal with the PGA Tour covers several of this year’s major PGA Tour events, including the RBC Canadian Open.
DAZN will stream the first groupings of the day during the first two rounds. The early broadcasts let golf fans watch the top players at a time when most networks aren’t broadcasting the tournament. Once the morning coverage ends, DAZN coverage will shift to featured holes.
In order to watch the daytime PGA events, many DAZN subscribers will need to find some way to secretly tune in at the office.
The PGA Tour’s Rick Anderson views the new deal as part of a strategy to reach Canadian golf fans “in the new ways they are consuming content.”
A DAZN Canada subscription costs $20 per month or $150 per year.
Chris Casper is a former tech industry product manager who escaped from California for New Mexico. Now he writes about science and tech while searching for the perfect green chile sauce.