A Roku blog post today officially announced the launch of Google’s YouTube TV on Roku devices.
The much-awaited launch of YouTube TV on Roku follows a brief hiccup last week. As was initially reported on CordCuttersNews, a casting option was as one point available. However, Google soon pulled the feature once other outlets (including Flixed) reported on it. For its part, Google previously announced it would have a YouTube TV app on Roku in Q1 2018. With Roku’s announcement on its blog today, it would appear that Google has fulfilled its promise.
Roku users now have a growing list of live TV streaming options for the popular device. Alongside YouTube TV, Roku users can also stream live TV from Sling TV, Spectrum TV, CBS All Access, DIRECTV NOW, PlayStation Vue, Pluto.tv, Xfinity, FuboTV, Philo, and several smaller and lesser-known live TV services.
YouTube TV on Roku: The Beginning of More Sign-ups?
Current reports place YouTube TV’s userbase at 300,000 subscribers. The service is currently available in around 80 different U.S. cities, with a list that appears to be growing monthly. Google initially launched YouTube TV in April 2017, meaning the service added around 37,500 customers a month.
By comparison, Sling TV added around 240,000 subscribers in its third quarter alone last year. The Dish Networks-owned service is estimated to have over 2 million subscribers.
With its launch on the Roku, America’s most popular streaming device, YouTube TV stands to significantly increase the rate of new signups this year.
Sam Cook is a full-time content strategist by day, a part-time freelance content writer since 2015. In another life, he was a high school English teacher for nearly a decade. Based in sunny New Orleans, he writes long-form educational content on technology, including Insurtech, Fintech, HRtech, and content streaming. He loves whittling down complex ideas within these areas that make decisions easier for buyers. When he’s not reading books with his son Miles and playing video games with the family, you can find him immersed in his growing collection of Euro-style board games.