Sam Cook is a full-time content strategist by day, a part-time freelance content writer since 2015. In another life, he was a high school English teacher for nearly a decade. Based in sunny New Orleans, he writes long-form educational content on technology, including Insurtech, Fintech, HRtech, and content streaming. He loves whittling down complex ideas within these areas that make decisions easier for buyers. When he’s not reading books with his son Miles and playing video games with the family, you can find him immersed in his growing collection of Euro-style board games.


  1. I think that working with the device makers would be better. While I agree that cell phone notifications would be far more effective for the larger population, working with Roku, Apple TV and at the device lever rather than the provider level would be more effective.

    99% of my TV viewing is via streaming devices, Roku and Mi Box, but I’m seldom on Netflix or hulu

    • That’s a great point, Chris. I think the only problem with that (and with using SVOD services to push emergency notifications as well) would be the necessity for internet access. If your device isn’t connected, it’s not going to receive that message. This is actually why mobile texts are the most effective, since the only limitation there is having your device powered on and within even a marginal range for receiving text messages. But with the majority of streaming happening through gaming consoles, that’s where they’d likely want to start.


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