Zoomers are the most eager to return to movie theaters once cinemas begin to reopen, and they’re the most concerned that theaters won’t have anything fresh playing once they get there, according to a new study.
In a survey conducted by streaming platform aggregator JustWatch, respondents under the age of 25 were the most likely to say they planned on visiting the cinema once they were able to again: 56 percent of men and 52 percent of women signaled a firm intent to return. Among men, 54 percent of those aged 25-44, and 52 percent of those above 45 said they would return. Among women, the figures were even lower, at 33 percent and 37 percent respectively.
Gen Z was also demonstrated the greatest concern about theaters having nothing to watch and in ensuring that proper hygiene measures were implemented by theaters. 38 percent of men and 29 percent of women said they were worried that cinemas would have nothing new to show after months of shut-down production schedules that have put a halt to new features. For men 25-44, only 28 percent shared the same concern, and for those over 45, the number was 21 percent. For women, the numbers were 20 percent and 17 percent respectively.
Older generations, as well as those who reported seeing more films, were primarily concerned about maintaining social distancing in theaters.
JustWatch, a platform headquartered in Berlin, conducted its survey of 8,129 respondents between June 12-15 this year and queried users on Facebook, Google, and on its own service.
