NBCUniversal will launch its new streaming service, Peacock, for American audiences in April 2020. Combining content from its film and TV operations, along with original content, Peacock stands to become a major player in the new world of streaming.
The April launch date is strategically set in the months leading up to the 2020 Summer Olympic Games in Japan. NBCUniversal’s executives expect the US Presidential election season will also boost viewership. Peacock will have live programming and news content to support both high-profile events.
NBCUniversal CEO Stephen Burke told analysts that the company is “going to use the Olympics as sort of an afterburner after our launch.”
International Peacock Launch
Company executives have not been forthcoming about plans for the launch of Peacock internationally. However, NBCUniversal content has a global appeal which would make an overseas offering to compete with Disney+ and Netflix likely.
Peacock’s Business Model
Rather than being a purely subscription-based service like Netflix, Peacock will use an ad-supported model to finance its operations. In late 2019, reports of Peacock’s subscription prices began to emerge. An ad-supported tier may cost as little as $5 per month while an ad-free tier could cost $10 per month. However, many of Peacock’s early customers will likely get the service free with their Comcast/Xfinity cable subscriptions.