Yesterday, niche media company Cinedigm inked a deal to distribute its networks as apps on smart TVs via the Vewd app store.
“Vewd’s extensive global footprint with dozens of key manufacturers helps us reach millions of devices quickly, efficiently, and easily,” said Erick Opeka, EVP and GM of Cinedigm Networks.
The new partnership represents a giant leap forward for Cinedigm. Cinedigm’s three channels have combined for only 2.5 million app downloads, but Vewd powers the smart TV systems in more than 200 million TVs around the world.
Founded fifteen years ago as a set-top box browser engine based on the Opera browser, Vewd (then known as Opera TV) got an early win when it was integrated into Nintendo Wii. Now, manufacturers produce 50 million new Vewd devices every year.
Vewd Wants to Grow Cinedigm’s Niche Audiences
“Cinedigm has tailored their content to different audiences, introducing unique channels that focus on the strengths of their catalog,” explained Vewd executive Daniel Nordberg. “Together, we can bring significant scale and reach to these channels on a global basis.”
Cinedigm has three streaming-first networks that target niche audiences:
- CONtv is a partnership with Comic Con producer Wizard Worlds. Its programming is built around live coverage of conventions as well as syndicated science fiction and other genre content.
- Dove TV, produced in conjunction with the Dove Foundation, is a faith-based network that provides family-friendly content.
- Docurama streams short-form and long-form documentaries.
Chris Casper is a former tech industry product manager who escaped from California for New Mexico. Now he writes about science and tech while searching for the perfect green chile sauce.