Today PBR debuted RidePass— a unique streaming service for fans of professional bull riding competitions and other rodeo sports.

The new RidePass service lets those fans get a full dose of bull riding contests, news and personalities.

Sean Gleason, PBR’s CEO, described his goals in the PBR announcement.

“RidePass will allow fans to stream everything from their favorite PBR and rodeo events to original western-themed sports series available nowhere else.”

RidePass launched with apps for iOS and Android. PBR plans to debut apps for Roku and other set-top boxes soon. Apps for game consoles and Amazon’s Fire TV platform arrive later this year.

Sports on RidePass

PBR organizes bull riding competitions anywhere cowboy culture flourishes, not just in the United States but also in Australia, Brazil, Canada and Mexico.

RidePass features multiple camera angles, in-depth reporting and interviews with riders. A simulcast with PBR on CBS will add early round action and more coverage from PBR analysts.

RidePass isn’t just about pro bull riding. A recent agreement with the National High School Rodeo Association lets RidePass live stream NHSRA competitions, including the world’s largest rodeo. The NHSRA High School Finals will bring more than 1,600 competitors to Wyoming this summer.

RidePass is available now for $8 per month. An annual subscription drops the price to $7 per month.