Video analytics company Conviva found huge growth in the number of video hours streamed last year. As reported by FierceCable and elsewhere, streaming through over-the-top services increased by over 100% year-over-year.
Conviva reports major growth in various areas related to streaming video-on-demand. Nearly 13 billion viewing hours were recorded across 2.4 billion devices. Additionally, the company’s data reveals that North America leads the way in viewing hours. North Americans comprised 58% of all streaming video viewing. Europe and Asia were a distant second and third, with 21% and 19%, respectively.
Roku FTW
The company’s data also revealed that TV-connected streaming devices were the most popular for streaming OTT services. Most videos were consumed through devices such as Amazon Fire TV, Roku, and gaming consoles. The Roku, however, proved to be the most popular device with the highest levels of engagement. Notably, Conviva’s data supports a Parks Associates report that also found the Roku to be the most popular streaming device on the market.
Not all of Conviva’s report was positive, however. According to StreamingMedia.com, Conviva’s data also revealed a large amount of consumer frustration. StreamingMedia.com reports that 18% of video play attempts ended in failure. This means that nearly 1/5 of all streaming videos that users attempted to play last year simply did not start at all. In all, Conviva reported 8.3 billion failed video plays.
Additionally, videos took around 5 seconds to start. The Conviva report does note that this is a 23% improvement over 2016, however.
According to FierceCable, Conviva collected its data from OTT viewers in 180 countries.
Sam Cook is a full-time content strategist by day, a part-time freelance content writer since 2015. In another life, he was a high school English teacher for nearly a decade. Based in sunny New Orleans, he writes long-form educational content on technology, including Insurtech, Fintech, HRtech, and content streaming. He loves whittling down complex ideas within these areas that make decisions easier for buyers. When he’s not reading books with his son Miles and playing video games with the family, you can find him immersed in his growing collection of Euro-style board games.
