TiVO recently announced the release of its newest content provider option, the Next-Gen Platform. It’s designed to make it easier for operators to deliver their content more seamlessly to consumers. The TiVO platform offers the following benefits:
- Cloud-based architecture
- Easier IPTV transition
- New monetization methods
- Personalized recommendations for consumers
- Deliverable to any device or operating system
According to Engadget, the TiVO platform will be able to operate on Apple TV, Android TV, Amazon Fire, smartphones, web and Linux-based set-top boxes, smart TVs, or cable boxes. Engadget does note that, although TiVO has already launched the service, it still needs major content providers to join up.
TiVO designed and markets the Next-Gen Platform to content providers. Yet consumers could stand to benefit from TiVO’s new service. A device-agnostic service could let regular cable companies more easily offer their packages to consumers through apps instead of dedicated set-top boxes.
On its Next-Gen Platform webpage, TiVO notes that its new platform “helps operators support a bring-your-own device strategy by offering the ultimate entertainment experience to unmanaged streamer devices, including Apple TV, Amazon Fire and Android TV.”
TiVO’s Fight To Stay Relevant
In 2015, Fortune magazine asked, “Can TiVO Make a Comeback?” TiVO’s Next-Gen Platform for content providers reveals how the company is working to expand its offerings to stay relevant in an increasingly cord-cutting world.
More popularly known for its digital video recorders, TiVO has struggled to remain relevant as cord-cutting has taken off. Physical DVRs have become far less necessary as cable and streaming companies alike adopt cloud technologies. In recent years, however, TiVO has made integration with on-demand video streaming services like Netflix more accessible through its devices. Additionally, the company now offers HD antennas for over-the-air TV viewing.