HBO Max has generated a significant amount of buzz in the streaming service industry. Multinational conglomerate AT&T is using its vast resources compete with Netflix, Hulu and other popular on-demand brands. Content from Warner Brothers and its subsidiaries will be a part of the core lineup, along with titles from NBC, Comedy Central the BBC and others. The question is: will consumers be willing to pay for the price of entry?
Read on to learn how much HBO Max will cost and find out how its subscription fees compare to competing streaming services.
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HBO Max subscription plans
There is only one subscription option: a $15/month pass that gives you full access to all the content that HBO Max has to offer. DirecTV and AT&T TV Now subscribers that have HBO will get to use HBO Max for free for one year and HBO Now subscribers will be able to access HBO Max for no additional charge.
After HBO Max debuts, there will be three HBO streaming apps
One potential obstacle standing in HBO Max’s way is confusion. There are already two HBO streaming services: HBO Max and HBO Go. HBO Max is a $15/month over-the-top streaming service that anyone can join, whereas only cable TV and streaming service subscribers that already have HBO can use the free HBO Go app.
How competitive is HBO Max’s price point?
HBO Max is expensive for an on-demand service, but cheap compared to live TV streaming services. Today, most live TV streaming services cost around $50/month. $15/month seems cheap in comparison and once HBO Max starts adding live sports streams to its offerings, it’ll seem even more competitive. On the other hand, HBO Max is about twice as expensive as most on-demand streaming services. Netflix, for example, only costs $9/month and Disney Plus’s cheapest subscription option is the $7/month plan.
Is HBO Max worth the price of entry?
That depends on your entertainment tastes, of course. However, it’s hard to top HBO Max when it comes to award-winning content. HBO TV series like The Sopranos, Six Feet Under, Deadwood and Game of Thrones are a core part of what many critics call the New Golden Age of Television. Moreover, some say that Warner Brother films like Casablanca and 2001: A Space Odyssey rank among the best movies ever made. Kid-friendly content like Sesame Street, Looney Toons and Hanna-Barbera cartoons add additional value.