All age groups are increasingly turning to cord cutting, including elders. A chart provided by Business Insider, showing data sourced from PwC, shows a steady increase of video streaming activity across all age groups. The millennial bracket still utilizes this tech alternative the most, but the middle-aged and older are catching up with almost half of them (63% in the 50-59 age bracket) using the internet to watch TV shows in 2017.
This flies in the face of the narrative of cable-TV companies that millennials are entirely at fault for their decrease in customers. As the data shows, customers in the age 50-59 bracket are steadily increasing their TV consumption via the web.
In the third quarter of 2017, over a million households ditched paying for TV, marking an all-time record.