The BBC and ITV rolled out their over-the-top streaming service BritBox to Canadians last week. With exclusive series and classic episodes, BritBox aims to be the preferred source of British TV in Canada.
Americans have been able to stream the best of British programming for nearly a year, leaving Canadians with Acorn TV as the only alternative. That streaming service focuses on content from the UK, Ireland, Australia and New Zealand.
BritBox North America’s president, Soumya Sriraman insisted that “launching BritBox in Canada has always been at the top of our list.”
Only on BritBox
Sriraman instead focused on the exclusive content BritBox will deliver to Canadian audiences:
Idris Elba produced and starred in Five by Five. The series of five stand-alone episodes explore identity and stereotypes in contemporary London.
Little Boy Blue is a four-episode drama about the murder of a boy in Liverpool. The fact-based series follows the police investigation and the devastating impact the murder has on the boy’s family.
Rowan Atkinson, star of Blackadder and Mr. Bean, plays the title role in Maigret. The adaptation of George’s Simenon’s mystery novels set in 1950s Paris.
The Globe and Mail’s John Doyle expects BritBox to do well in Canada. After all, this is a country where the slightest issue with the CBC’s Coronation Street broadcast generates instant outrage.